1. Pre-Call Setup
2. Introduction & Free Trial Offer
You say: "Hi, may I speak with [Prospect Name]?"
(Once connected)
You say: "Hi [Prospect Name], this is [Your Name] calling from Fire Safety Works. I know you're busy, so I'll be brief."
You say: "We build software specifically for fire protection contractors — inspection, service, and repair work, extinguishers especially. Reason for the call: we're running a free trial right now where we run one of your upcoming inspections through our platform, FETS, completely free — no cost, no commitment, nothing to switch over. It's really just so we can both see if it's a good fit before you'd ever pay for anything."
You say: "Do you have two minutes for me to ask a couple quick questions and check if [Company Name] qualifies for it?"
Gatekeeper Path
You say: "No problem. Could you please pass a message to the owner? My name is [Your Name] with Fire Safety Works. We provide a specialized software platform that helps fire protection contractors streamline their inspections and reporting."
You say: "The best person to speak with would be the one who manages the service operations. Could you confirm the best email address to send a brief follow-up to?"
3. Qualification Check
You ask: "First — roughly how many people are on your team total, techs plus office staff?"
You ask: "And is fire extinguisher inspection, service, or recharge part of what your team handles?"
4. Needs Discovery
You ask: "To get a sense of your operation, roughly how many assets do you inspect and maintain across all the properties you manage?"
You ask: "How are you and your techs currently tracking those assets and documenting the inspections? Is it mainly pen and paper, spreadsheets, or something else?"
You ask: "Once an inspection is done in the field, how long does it typically take to get the final report or certificate into the customer's hands? What causes the biggest delays in that process?"
You ask: "Are you currently using QR codes on the assets you service? If so, what do you use them for?"
You ask (Final thoughts): "When you think about your current process, what's one thing that works really well that you wouldn't want to change? And on the flip side, what's the one thing you wish you could snap your fingers and fix?"
5. Problem Diagnosis
Ranked FSW Solutions (Based on your selection)
6. Closing Statement & CTA
Your Tailored Closing Statement:
Select one or more business problems above to generate a tailored closing statement.
Proof Point to Drop In (if you need one more push)
"We've cut our report generation time from two days to two minutes." — John S., Owner, Apex Fire & Safety